HEALTH
Marketing for speech therapists
More local patients with campaigns and landing pages built for high intent: language therapy, speech and follow-up
What's included
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More qualified patients
With campaigns and landing pages built for local intent
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Control over cost per patient
Ongoing optimization by search terms, locations and hours
The problem
Getting patients… but not enough (or not the ones you need)?
In speech therapy, the demand is there, but getting patients usually depends on word of mouth and fighting for visibility. With a solid local strategy, you can attract patients with a real need and fill your schedule better.
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Gaps in your schedule and patients who don't come back
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Calls that don't fit (outside your area or no budget)
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Inquiries that slip away because you can't reply fast
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You don't show up when people search "speech therapist near me" in your city
The approach
Local high-intent patient acquisition (with control over cost per patient)
I combine Google Ads + a landing page focused on conversion + tracking so every euro does its job: more patients, better quality and a steadier schedule.
More qualified patients
Filtered by area, type of problem and availability
+40% Useful patients
Less wasted time
Forms that ask for what really matters (area, type of problem, age)
-30% Poor fit
Better conversion
A clear landing page: specialties, process, who you treat (children/adults) and a WhatsApp/call button
+25% Conversion
Control over CPP
Ongoing optimization by search terms, locations and hours
↓ Cost/patient
How it works
How we work (step by step)
A simple, measurable strategy focused on inquiries and follow-up
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01
Audit + tracking
We define your area, specialties (dyslexia, stuttering, swallowing, voice), who you treat (children/adults) and set up tracking for calls, forms and WhatsApp.
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02
High-intent campaigns
Searches like "speech therapist near me", "language therapy", "speech therapist for kids" with local ads and extensions.
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03
A landing page that converts
Direct copy, specialties, therapy process, who you treat, testimonials and quick calls to action (call/WhatsApp).
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04
Weekly optimization
Negative keywords, area/hours tweaks, new ad creatives and better patient quality based on real data.
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05
Clear reporting
What comes in, what converts and what it costs. Quick decisions to scale what works.
Results
What usually improves when the groundwork is done right
Every area is different, but these are the typical results of getting campaigns, landing page and tracking in order.
Speech therapy
- Challenge
- Gaps in the schedule and patients who don't come back
- Approach
- Campaigns targeted by specialty and area with an optimized landing page
- ↑
- More inquiries per month
- ⚡
- Faster replies
- ↓
- Steadier CPP
With optimized campaigns and a landing page that converts, you get more qualified patients coming in.
Call and WhatsApp tracking so you reply before the competition and don't miss opportunities.
Ongoing optimization by search terms, locations and hours to keep cost per patient under control.
FAQ
Questions about marketing for speech therapists
Everything you need to know about winning customers in your industry.
Results and patients
- When do results start to show?
- With Google Ads we can start getting inquiries in the first few days. Usually within 2–4 weeks we have enough data to optimize and steady the cost per patient.
- How do we avoid patients who only ask "how much is it?" without giving any details?
- We filter from the start: keywords and ads focused on a professional service (not "cheap"), negative keywords, and a short form that asks for the useful basics (type of problem, area and age). Less volume, more quality.
- Does it work if I only cover one specific area?
- Yes, and it usually works better. We target real towns/radiuses and adapt messages to the area to improve conversion and cut down on inquiries from outside your area.
Budget
- What minimum budget do you recommend to start?
- It depends on your city and competition, but to get useful data I usually recommend €20–40 a day. From there we adjust it based on your margin and how many inquiries you can handle.
- Can I start small and increase over time?
- Yes. We start in a controlled way, find out which areas/specialties convert best and only scale what's profitable for you.
- What happens if one month I can't take on more patients?
- We adapt: lower the budget, limit hours, shrink areas or pause campaigns. The idea is that Ads follows your real capacity, not the other way around.
How I work
- What exactly does the management service include?
- Strategy, setup, conversion tracking, weekly optimization and landing page improvements to raise the contact rate. You focus on seeing patients and closing inquiries.
- How do I know it's working and what's being done?
- I share clear metrics with you (patients, calls/WhatsApp where relevant, cost per patient and conversion rate) and we regularly review which campaigns and areas are bringing in business.
- Is there a minimum contract?
- No. I work month to month. If you're not seeing reasonable progress, we adjust the strategy or stop.
Want more speech therapy patients (without giving away your margin)?
Tell me your area and the specialties you offer. I'll tell you which strategy would make the most sense.
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Contact
Tell me about your project
Send a few lines about the project, the support you need, and your timeline. I'll reply with how I'd approach it.
- Calendly
- Book a 15-minute call
I reply within one or two working days.