DERMATOLOGY
More patients for your clinic. More control. Fewer middlemen.
Get patients straight to your clinic, without relying on platforms or paying commissions
What's included
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Patients with a real clinical need
Local searches like “dermatologist near me”, “acne treatment” or “mole check”
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Control over cost per patient
You decide which appointments you want, in which area and when
The problem
Many dermatologists have visibility… but little control
Platforms like TopDoctors or Doctoralia give you visibility, but also dependence, commissions and patients who don't always fit. Without a channel of your own, your schedule isn't really under your control.
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Per-patient commissions and dependence on outside platforms
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Inquiries that don't match your specialties or the insurance you accept
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Gaps in your schedule that are hard to fill
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You don't show up when people search for a dermatologist in your area
The approach
Your own local system for bringing patients to your clinic
Well-run Google Ads and local SEO let you get patients directly, with no middlemen, and full control over specialties, area and cost per patient.
Patients who fit
Filtered by type of appointment, area and insurance
↑ Quality
Less dependence
Your own channel, with no per-patient commissions
↓ Middlemen
A steadier schedule
A constant flow of local inquiries with real intent
↑ Stability
Controlled cost
Ongoing optimization by specialty, area and time of day
✓ Cost/patient
How it works
How I bring in patients
A clear, measurable system built for medical practices
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01
Clinical and local setup
Priority specialties, the real area you draw patients from, insurance you accept and how many appointments you can take.
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02
Medical search campaigns
Searches with real intent: dermatologist near me, adult acne, mole check, cosmetic dermatology.
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03
A clear medical landing page
Specialties, how appointments work, insurance accepted, credentials and direct contact.
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04
Ongoing optimization
Weekly tweaks to focus on patients who actually book an appointment.
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05
Transparent tracking
Patients, calls, cost per appointment and decisions based on data.
Results
What usually improves when the basics are done right
Every area is different, but these are the typical effects of sorting out campaigns, landing page and tracking.
Dermatology
- Challenge
- Gaps in the schedule and patients who don't come back
- Approach
- Campaigns targeted by specialty and area, with an optimized landing page
- ↑
- More appointments per month
- ⚡
- Faster replies
- ↓
- Steadier cost per patient
With optimized campaigns and a landing page that converts, you get more qualified patients.
Call and WhatsApp tracking so you reply before the competition and don't miss opportunities.
Ongoing optimization by search terms, locations and time of day to keep the cost per patient under control.
FAQ
Questions about marketing for dermatologists
Everything you need to know about winning customers in your industry.
Results and patients
- When do results start to show?
- With Google Ads we can start getting inquiries in the first few days. Usually within 2–4 weeks we have enough data to optimize and stabilize the cost per patient.
- How do we avoid patients who just ask "how much does it cost?" without giving any details?
- We filter from the start: keywords and ads aimed at a professional service (not "cheap"), negative keywords, and a short form that asks only for what's useful (type of appointment, area and insurance if relevant). Less volume, more quality.
- Does it work if I only cover one specific area?
- Yes, and it usually works better. We target by real towns/radius and adapt the messages to the area to improve conversion and cut down on inquiries from outside your area.
Budget
- What minimum budget do you recommend to start?
- It depends on your city and competition, but to get useful data I usually recommend €20–40 a day. From there we adjust based on your margin and how many appointments you can take.
- Can I start small and build up?
- Yes. We start in a controlled way, find out which areas/specialties convert best and scale only what's profitable for you.
- What happens if one month I can't take on more patients?
- We adapt: lower the budget, limit hours, shrink the areas or pause campaigns. The idea is that Ads follows your real capacity, not the other way round.
How I work
- What exactly does the management service include?
- Strategy, setup, conversion tracking, weekly optimization and landing page improvements to raise your contact rate. You focus on seeing patients and booking appointments.
- How do I know it's working and what's being done?
- I share clear metrics with you (patients, calls/WhatsApp if relevant, cost per patient and conversion rate) and we regularly review which campaigns and areas are bringing in business.
- Is there a minimum contract?
- No. I work month to month. If you're not seeing reasonable progress, we adjust the strategy or stop.
Want more dermatology patients (without giving away your margin)?
Tell me your area and the specialties you offer. I'll tell you which strategy would make the most sense.
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Contact
Tell me about your project
Send a few lines about the project, the support you need, and your timeline. I'll reply with how I'd approach it.
- Calendly
- Book a 15-minute call
I reply within one or two working days.