HEALTH
Marketing for physiotherapists
More local patients with campaigns and landing pages built for high intent: rehab, injuries and follow-up care
What's included
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More qualified patients
With campaigns and landing pages built for local intent
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Control over cost per patient
Ongoing optimization by search terms, locations and time of day
The problem
Getting patients… but not enough (or not the ones you need)?
In physiotherapy, the demand is there, but getting patients usually depends on word of mouth and fighting for visibility. With a well-built local strategy, you can attract patients with a real need and improve your schedule.
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Gaps in your schedule and patients who don't come back
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Calls that don't fit (outside your area or without insurance)
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Inquiries lost because you didn't reply fast enough
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You don't show up when people search "physiotherapist near me" in your city
The approach
High-intent local lead generation (with control over cost per patient)
I combine Google Ads + a landing page focused on conversion + tracking so every euro works for you: more patients, better quality and a steadier schedule.
More qualified patients
Filtered by area, type of injury and availability
+40% Useful patients
Less time wasted
Forms that ask for what really matters (area, type of injury, insurance)
-30% Poor fit
Better conversion
A clear landing page: specialties, process, insurance accepted and a CTA to WhatsApp/call
+25% Conversion
Control over cost per patient
Ongoing optimization by search terms, locations and time of day
↓ Cost/patient
How it works
How we do it (step by step)
A simple, measurable strategy focused on appointments and follow-up
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01
Audit + tracking
We define your area, specialties (sports injuries, neck problems, knee), insurance accepted, and set up tracking for calls, forms and WhatsApp.
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02
High-intent campaigns
Searches like "physiotherapist near me", "knee injury", "rehab", with ads and local extensions.
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03
A landing page that converts
Direct copy, specialties, treatment process, insurance accepted, testimonials and quick CTAs (call/WhatsApp).
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04
Weekly optimization
Negative keywords, area/time-of-day adjustments, ad creatives and better patient quality using real data.
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05
Clear reporting
What comes in, what converts and what it costs. Quick decisions to scale what works.
Results
What usually improves when the basics are done right
Every area is different, but these are the typical effects of sorting out campaigns, landing page and tracking.
Physiotherapy
- Challenge
- Gaps in the schedule and patients who don't come back
- Approach
- Campaigns targeted by specialty and area, with an optimized landing page
- ↑
- More appointments per month
- ⚡
- Faster replies
- ↓
- Steadier cost per patient
With optimized campaigns and a landing page that converts, you get more qualified patients.
Call and WhatsApp tracking so you reply before the competition and don't miss opportunities.
Ongoing optimization by search terms, locations and time of day to keep the cost per patient under control.
FAQ
Questions about marketing for physiotherapists
Everything you need to know about winning customers in your industry.
Results and patients
- When do results start to show?
- With Google Ads we can start getting inquiries in the first few days. Usually within 2–4 weeks we have enough data to optimize and stabilize the cost per patient.
- How do we avoid patients who just ask "how much does it cost?" without giving any details?
- We filter from the start: keywords and ads aimed at a professional service (not "cheap"), negative keywords, and a short form that asks only for what's useful (type of injury, area and insurance if relevant). Less volume, more quality.
- Does it work if I only cover one specific area?
- Yes, and it usually works better. We target by real towns/radius and adapt the messages to the area to improve conversion and cut down on inquiries from outside your area.
Budget
- What minimum budget do you recommend to start?
- It depends on your city and competition, but to get useful data I usually recommend €20–40 a day. From there we adjust based on your margin and how many appointments you can take.
- Can I start small and build up?
- Yes. We start in a controlled way, find out which areas/specialties convert best and scale only what's profitable for you.
- What happens if one month I can't take on more patients?
- We adapt: lower the budget, limit hours, shrink the areas or pause campaigns. The idea is that Ads follows your real capacity, not the other way round.
How I work
- What exactly does the management service include?
- Strategy, setup, conversion tracking, weekly optimization and landing page improvements to raise your contact rate. You focus on seeing patients and booking appointments.
- How do I know it's working and what's being done?
- I share clear metrics with you (patients, calls/WhatsApp if relevant, cost per patient and conversion rate) and we regularly review which campaigns and areas are bringing in business.
- Is there a minimum contract?
- No. I work month to month. If you're not seeing reasonable progress, we adjust the strategy or stop.
Want more physiotherapy patients (without giving away your margin)?
Tell me your area and the specialties you offer. I'll tell you which strategy would make the most sense.
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Contact
Tell me about your project
Send a few lines about the project, the support you need, and your timeline. I'll reply with how I'd approach it.
- Calendly
- Book a 15-minute call
I reply within one or two working days.