CONSTRUCTION
Marketing for construction companies
More construction and new-build projects with campaigns and landing pages built around local intent
What's included
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More qualified projects
Clients looking to build now, not just the curious
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Control over cost per lead
Ongoing optimization by project type and area
The problem
Are projects coming in… but not enough (or not the good ones)?
In construction, the demand is there, but getting clients usually depends on word of mouth and competing on price. With a well-built local strategy, you can attract clients who need the work done now and leave you a margin.
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Busy peaks and slow weeks you can't plan for
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Calls that don't fit (outside your area or "price only")
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Projects lost because you didn't reply fast enough
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You don't show up when people search "construction near me" in your city
The approach
Your own channel to bring in construction projects
I use Google Ads and local SEO so your company shows up when someone decides to build. No middlemen, with clear messaging and control over the cost per project.
Projects that fit
Filtered by type of construction, area and budget
↑ Quality
More project meetings
Searches with real intent to build
+ Meetings
Better conversion
A clear, professional landing page built to earn trust
+25% Conversion
Controlled cost per lead
Ongoing optimization by search terms, locations and times of day
↓ CPL
How it works
How I bring in projects
A simple, professional system built for real construction work
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01
Defining the service
Priority types of construction (new builds, extensions, industrial buildings, homes), your real work area and capacity.
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02
Search campaigns with intent
Searches like "new build construction near me", "construction company", "build a house" with clear, professional messaging.
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03
A landing page that builds trust
Who you are, what you build, how you work, guarantees and direct contact.
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04
Ongoing optimization
Weekly tweaks to put first the projects that actually turn into work.
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05
Clear tracking
Leads, project meetings and the real cost per project.
Results
What usually improves when lead generation is set up well
Every company is different, but these are the usual effects.
Construction
- Challenge
- Irregular projects and reliance on word of mouth
- Approach
- Local lead generation by type of construction + landing page focused on trust
- ↑
- More project meetings
- ✓
- Better lead quality
- ↓
- Less reliance on referrals
More projects turn into a meeting.
Clients with a real need and a set budget.
Your own channel for bringing in clients, with no middlemen.
FAQ
Questions about marketing for construction companies
Everything you need to know about winning customers in your industry.
Projects
- What kind of projects come in?
- Clients who are already looking to build and weighing up options in your area. Not the curious or people who "just want information".
- Do they turn into jobs or just ask for a quote?
- Most get in touch with real intent. Even so, the copy and the form are designed to filter and encourage project meetings.
- Does it work if I only work in one specific area?
- Yes. In fact, it usually works better when you limit it to your real work area.
Control and management
- Can I control how many projects come in?
- Yes. We adjust budget and hours, or pause campaigns, based on your availability.
- What if I have a lot of work on and can't take on more?
- We can slow things down or pause campaigns, no problem. Google Ads adapts to your capacity, not the other way around.
Cost and profitability
- How much does it cost to bring in a project?
- It depends on the city and type of construction, but the goal is for the cost to make sense compared to the value of a job.
- Does it make sense if I work on high-value projects?
- Especially then. Google Ads works really well for reaching clients with a real need and a set budget.
Want to bring in more projects for your construction company?
Tell me your city and the types of construction you do. I'll tell you if Google Ads and local SEO fit your case.
Other industries
Similar industries
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Contact
Tell me about your project
Send a few lines about the project, the support you need, and your timeline. I'll reply with how I'd approach it.
- Calendly
- Book a 15-minute call
I reply within one or two working days.