How do we avoid “price only” inquiries?

With 3 layers: (1) keywords focused on real pest problems (not “fumigation price”), (2) negative keywords to filter out junk searches, and (3) a landing page/WhatsApp that asks for 2 basic details (area + type of pest). Volume goes down, but conversion goes up.

Which types of pests can I focus on?

Whichever you want most: cockroaches, rats, bed bugs, termites, fleas, ticks. We set up separate campaigns for each type of pest to control the cost and see which one leaves you the most margin.

Will I get customers from outside my area?

We keep it to a minimum. We target by radius/town and also use local keywords + exclusions. If something from outside still slips in, we fix it fast by adjusting location and search terms.

What if I can't answer the phone all day?

We set it up so you still close jobs: calls during key hours + WhatsApp as a backup. We also optimize for the times when you usually reply best, because in pest control whoever answers first gets the job.

Can I turn it on or pause it when I'm swamped?

Yes. We adjust budget and hours, or pause campaigns if needed. The idea is to help you keep a steady schedule, not to overload you.

Does this work if I work alone or with a small team?

Yes, in fact it usually fits really well. We control the volume and focus on profitable treatments, so marketing doesn't bring you “more hassle”, just more useful revenue.

How do we know if the ads are bringing in real work?

We don't stop at clicks. We measure inquiries, visits and real conversions to see which campaigns bring in treatments. If a type of lead doesn't convert, we cut it or adjust it.

How much does it cost to win a treatment?

It depends on the type of pest and the city. What matters is that the cost per treatment is profitable compared to your average job value and margin. That's why we split campaigns by type of pest: so things don't get mixed up and you can decide where to invest.

Does it make sense if I want higher-value treatments (termites, bed bugs)?

Yes, especially then. We create specific campaigns for those treatments and filter out low-value searches. That way you avoid getting flooded with small inquiries if you don't want them.

SEO FOR PEST CONTROL

More treatments for your pest control business

More pest control treatments from people who actually need them (and fewer "how much to fumigate?" inquiries).

Review my case Book a call

What's included

Treatments people really need

Customers who need a fix now, not ones “just comparing”
Control over the type of work

We filter by area, type of pest and urgency

The problem

Lots of inquiries… and few turn into a treatment

In pest control, when there's a real infestation (cockroaches, rats, bed bugs, termites), the customer calls several companies and goes with whoever answers fast and comes across as trustworthy. The problem is there are also lots of junk inquiries: price only, outside your area, “just comparing”, or customers who don't value a professional service. Without a well-filtered system for getting customers, you lose time and margin.

Busy peaks (summer) and slow months you can't plan for
“How much does it cost?” inquiries with no details and no urgency
Visits that don't turn into a paid treatment
Contacts outside your area or treatments that aren't worth it

The approach

Local lead generation for treatments that actually turn into revenue

We combine Google Ads + local SEO + a fast, clear landing page so you show up when someone needs pest control. We filter out junk inquiries and focus on profitable treatments (cockroaches, rats, bed bugs, termites), while keeping the cost per treatment under control.

Treatments that fit

Filtered by type of pest, area and urgency

↑ Quality

More inquiries that close

Clear messages + fast replies + direct contact

+ Closed jobs

Less time wasted

Forms/WhatsApp that ask only for what's useful (type of pest and location)

↓ Junk

Controlled cost per treatment

Ongoing optimization by keyword, time of day and area

↓ Cost/treatment

How it works

How we bring in treatments (without wasting time on junk inquiries)

A simple, measurable system built for real pest control work

01

Services and profitable areas

We decide what you want to bring in (cockroaches, rats, bed bugs, termites, fleas, ticks) and which areas are worth working in.
02

Campaigns by intent

Searches like "pest control", "cockroach fumigation", "get rid of rats", "bed bug treatment", with specific ads for each type of pest.
03

Landing page for instant contact

Clear services, availability, area, guarantees and a direct CTA (call / WhatsApp). No fluff, because in pest control whoever answers first gets the job.
04

Weekly filtering and optimization

Negative keywords, area adjustments and priority for treatments with good margin (termites, bed bugs, rats). Fewer inquiries, but better ones.
05

Tracking inquiries and treatments

We measure inquiries, visits and real conversions so we know which campaigns bring real work (not just curious people).

Results

What usually improves when lead generation is well focused

Every area is different, but these are the typical effects when Ads, local SEO and the landing page are set up properly.

Pest control

Challenge: Lots of inquiries and few turn into a treatment
Approach: Campaigns by type of pest + area filter + fast landing page

↑
More paid treatments: ↓
Fewer junk inquiries: ✓
Better control of your schedule

FAQ

Questions about marketing for pest control

Everything you need to know about winning customers in your industry.

Inquiry quality

How do we avoid “price only” inquiries?: With 3 layers: (1) keywords focused on real pest problems (not “fumigation price”), (2) negative keywords to filter out junk searches, and (3) a landing page/WhatsApp that asks for 2 basic details (area + type of pest). Volume goes down, but conversion goes up.
Which types of pests can I focus on?: Whichever you want most: cockroaches, rats, bed bugs, termites, fleas, ticks. We set up separate campaigns for each type of pest to control the cost and see which one leaves you the most margin.
Will I get customers from outside my area?: We keep it to a minimum. We target by radius/town and also use local keywords + exclusions. If something from outside still slips in, we fix it fast by adjusting location and search terms.

Schedule and day-to-day

What if I can't answer the phone all day?: We set it up so you still close jobs: calls during key hours + WhatsApp as a backup. We also optimize for the times when you usually reply best, because in pest control whoever answers first gets the job.
Can I turn it on or pause it when I'm swamped?: Yes. We adjust budget and hours, or pause campaigns if needed. The idea is to help you keep a steady schedule, not to overload you.
Does this work if I work alone or with a small team?: Yes, in fact it usually fits really well. We control the volume and focus on profitable treatments, so marketing doesn't bring you “more hassle”, just more useful revenue.

Cost and profitability

How do we know if the ads are bringing in real work?: We don't stop at clicks. We measure inquiries, visits and real conversions to see which campaigns bring in treatments. If a type of lead doesn't convert, we cut it or adjust it.
How much does it cost to win a treatment?: It depends on the type of pest and the city. What matters is that the cost per treatment is profitable compared to your average job value and margin. That's why we split campaigns by type of pest: so things don't get mixed up and you can decide where to invest.
Does it make sense if I want higher-value treatments (termites, bed bugs)?: Yes, especially then. We create specific campaigns for those treatments and filter out low-value searches. That way you avoid getting flooded with small inquiries if you don't want them.

Want more treatments for your pest control company (without wasting time on junk inquiries)?

Tell me your city, the area you work in and which types of pests you're interested in. I'll tell you if Ads + local SEO are a good fit and where I'd start.

Review my case Book a 15-minute call

Other industries

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Contact

Tell me about your project

Send a few lines about the project, the support you need, and your timeline. I'll reply with how I'd approach it.

Email: hello@jordicubiro.com
Calendly: Book a 15-minute call

I reply within one or two working days.