SEO FOR ELECTRICIANS ⚡
More jobs for your electrical business
More electrical jobs from people who actually need them (and fewer "how much do you charge for a socket?" calls).
What's included
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Jobs people really need
Customers who need a fix today, not ones “just comparing”
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Control over the type of work
We filter by area, service and urgency
The problem
Lots of calls… and half of them aren't worth it
In electrical work, when there's a real problem (power cuts, faults, installations), the customer calls 3 electricians and goes with whoever answers first and comes across as trustworthy. The problem is there are also lots of junk calls: price only, outside your area, “just comparing”, or jobs that aren't worth it. Without a well-filtered system for getting customers, you lose time and margin.
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Busy peaks and slow weeks you can't plan for
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“How much to change a socket?” calls with no urgency
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Call-outs that don't turn into paid work
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Contacts outside your area or jobs that aren't worth it
The approach
Local lead generation for jobs that actually turn into revenue
We combine Google Ads + local SEO + a fast, clear landing page so you show up when someone needs an electrician. We filter out junk inquiries and focus on profitable services (installations, faults, certificates), while keeping the cost per job under control.
Jobs that fit
Filtered by service, area and urgency
↑ Quality
More calls that close
Clear messages + fast replies + direct contact
+ Closed jobs
Less time wasted
Forms/WhatsApp that ask only for what's useful (type of problem and location)
↓ Junk
Controlled cost per job
Ongoing optimization by keyword, time of day and area
↓ Cost/job
How it works
How we bring in jobs (without filling your phone with junk)
A simple, measurable system built for real electrical work
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01
Services and profitable areas
We decide what you want to bring in (emergencies, installations, certificates, electrical renovations, faults) and which areas are worth working in.
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02
Campaigns by intent
Searches like "emergency electrician", "electrical certificate", "electrical repair", "replace fuse box", with specific ads for each service.
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03
Landing page for instant contact
Clear services, availability, area, certifications and a direct CTA (call / WhatsApp). No fluff, because in electrical work whoever answers first gets the job.
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04
Weekly filtering and optimization
Negative keywords, area and time-of-day adjustments, and priority for services with good margin (installations, certificates, renovations). Fewer calls, but better ones.
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05
Tracking calls and jobs
We measure calls, WhatsApps and real conversions so we know which campaigns bring real work (not just inquiries).
Results
What usually improves when lead generation is well focused
Every area is different, but these are the typical effects when Ads, local SEO and the landing page are set up properly.
Electrical services
- Challenge
- Lots of calls and few turn into real jobs
- Approach
- Campaigns by service + area filter + fast landing page
- ↑
- More paid jobs
- ↓
- Fewer junk calls
- ✓
- Better control of your schedule
More of your calls end in a real job (not just inquiries).
Filtering by keyword, area and clearer messages.
We speed up or slow down based on your availability.
FAQ
Questions about marketing for electricians
Everything you need to know about winning customers in your industry.
Call quality
- How do we avoid “price only” calls?
- With 3 layers: (1) keywords focused on real services/faults (not “electrician price”), (2) negative keywords to filter out junk searches, and (3) a landing page/WhatsApp that asks for 2 basic details (area + type of problem). Volume goes down, but conversion goes up.
- Which types of services can I focus on?
- Whichever you want most: emergencies, installations, certificates, electrical renovations, faults, fuse boxes. We set up separate campaigns for each service to control the cost and see which one leaves you the most margin.
- Will I get customers from outside my area?
- We keep it to a minimum. We target by radius/town and also use local keywords + exclusions. If something from outside still slips in, we fix it fast by adjusting location and search terms.
Schedule and day-to-day
- What if I can't answer the phone all day?
- We set it up so you still close jobs: calls during key hours + WhatsApp as a backup. We also optimize for the times when you usually reply best, because in electrical work whoever answers first gets the job.
- Can I turn it on or pause it when I'm swamped?
- Yes. We adjust budget and hours, or pause campaigns if needed. The idea is to help you keep a steady schedule, not to overload you.
- Does this work if I'm self-employed and work alone?
- Yes, in fact it usually fits really well. We control the volume and focus on profitable services, so marketing doesn't bring you “more hassle”, just more useful revenue.
Cost and profitability
- How do we know if the ads are bringing in real work?
- We don't stop at clicks. We measure calls and WhatsApps (tracking) and check which campaigns bring in real jobs. If a type of lead doesn't convert, we cut it or adjust it.
- How much does it cost to win a job?
- It depends on the service and the city. What matters is that the cost per job is profitable compared to your average job value and margin. That's why we split campaigns by service: so things don't get mixed up and you can decide where to invest.
- Does it make sense if I want higher-value jobs (installations, certificates, renovations)?
- Yes, especially then. We create specific campaigns for those services and filter out low-value searches. That way you avoid getting flooded with small emergency call-outs if you don't want them.
Want more electrical jobs (without wasting time on junk calls)?
Tell me your city, the area you work in and which services you're interested in. I'll tell you if Ads + local SEO are a good fit and where I'd start.
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Contact
Tell me about your project
Send a few lines about the project, the support you need, and your timeline. I'll reply with how I'd approach it.
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- Book a 15-minute call
I reply within one or two working days.