PLASTIC SURGERY
More profitable surgeries. More control. Fewer junk leads.
Attract patients who are ready for surgery, without relying on directories or discounts
What's included
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Patients who really intend to have surgery
Searches like "rhinoplasty price", "breast augmentation surgeon", "liposuction private clinic"
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Full control over cost per surgery
You decide which treatments to promote, in which areas and at what margin
The problem
Lots of surgeons get visibility… but not much profit
Directories, Instagram and promotions attract the curious, the comparers and the bargain hunters. Without your own system, you end up wasting time on consultations that don't convert.
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Leads who only ask about prices and disappear
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Low conversion from consultation to surgery
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Hours lost on first visits with poorly qualified patients
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You don't show up when people search for private surgery in your area
The approach
A patient acquisition system built for high-value surgeries
Well-structured Google Ads + an optimized landing page let you attract patients who are ready to invest in their treatment, not just the curious.
Qualified patients
Filtered by treatment, budget and location
↑ Quality
Less wasted time
Fewer unproductive consultations
↓ Drop-offs
A profitable schedule
Priority for higher-margin treatments
↑ Revenue
Controlled ROI
Real tracking by surgery and treatment
✓ ROI
How it works
How I handle patient acquisition for aesthetic clinics
A system focused on profit, not just volume
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01
Business analysis
Priority treatments, average ticket, margins, surgical capacity and your real catchment area.
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02
Campaigns by procedure
Rhinoplasty, augmentation, blepharoplasty, liposuction, mommy makeover, etc.
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03
A medical landing page built to convert
Results, the surgical process, credentials, before/after photos and direct contact.
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04
Filtering and scoring
Smart forms and negative keywords to keep junk leads out.
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05
Optimizing for profit
Decisions based on cost per surgery, not just cost per lead.
Results
What usually changes when the system is set up well
Every clinic is different, but these are the most common patterns.
Plastic surgery
- Challenge
- Lots of first consultations that don't close
- Approach
- Campaigns by treatment + landing page with medical authority
- ↑
- More surgeries closed
- 🎯
- More ready leads
- ↓
- Lower cost per surgery
A better consultation → surgery rate thanks to better filtering from Ads.
Patients who arrive informed and with a budget.
Optimization focused on real profit.
FAQ
Questions about marketing for plastic surgeons
Everything you need to know about winning customers in your industry.
Patients and surgeries
- How long until surgeries start closing?
- Leads can come in from the first week. Usually within 3–6 weeks we have enough data to optimize toward real closed surgeries.
- How do we avoid patients who only compare prices?
- We use advanced keywords, negative keywords, professional medical copy and forms that filter for intent and context.
- Does it work in small cities?
- Yes. We adapt the messaging and geographic radius to reach patients who are willing to travel.
Investment
- What minimum budget do you recommend?
- For cosmetic surgery I usually recommend at least 30–60 € a day to compete with established clinics.
- Can we scale only what's profitable?
- Yes. We only scale treatments with a positive ROI.
- Can I pause campaigns depending on my schedule?
- Absolutely. We adjust budget and hours in real time.
Management
- What does the service include?
- Strategy, campaigns, tracking by treatment, ongoing optimization and conversion improvements.
- Will I be able to see how it's performing?
- Yes. You'll see leads, estimated closed surgeries, costs and ROI by procedure.
- Is there a minimum contract?
- No. I work month to month.
Want more profitable surgeries every month?
Tell me about your clinic, treatments and city. I'll tell you how I'd approach it.
Other industries
Similar industries
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Contact
Tell me about your project
Send a few lines about the project, the support you need, and your timeline. I'll reply with how I'd approach it.
- Calendly
- Book a 15-minute call
I reply within one or two working days.